Purpose Kano analysis helps an agile team understand which product characteristics or qualities will prove to be a significant differentiator in the marketplace and help to drive customer satisfaction.
Description
Kano analysis assists in identifying features that will have the greatest impact on customer satisfaction, either because they are exceptionally important or because their absence will cause intense dissatisfaction. This helps the team determine which features are most important to
Description Kano analysis assists in identifying features that will have the greatest impact on customer satisfaction, either because they are exceptionally important or because their absence will cause intense dissatisfaction. This helps the team determine which features are most important to implement before releasing a product to market. Kano analysis rates product characteristics on two axes:
•the extent to which the feature is implemented in the product, and
•the level of customer satisfaction that will result from any given implementation level.
•threshold characteristics,
•performance characteristics, and
•excitement characteristics.
